Our History

Don Denzler

The agricultural industry has a unique history.  The foundation of our collective work was laid by our forefathers. We are a grateful industry that stands on the shoulders of previous generations. So, it is with Rush Seeds®.  Our company began over a generation ago as DS Brand Seeds in 1986.  It was founded by Don Denzler who had worked in the industry selling fertilizer and seed for 27 years.  He personally delivered his high-quality seeds with a no-frills approach.  Don was a true entrepreneur.  He always put customers first.  He worked long hours and enjoyed the satisfaction of making a difference as a small businessman in the Ag community.

Mark Denzler joined his father in the family business in the fall of 1994.  He had managed a furniture plant in Carson, California and had held various management roles for a subsidiary of office furniture giant Steelcase in North Carolina.  Mark brought his diverse management experience to the DS Brand learning the seed industry from his father.

1996 was a year of transition.  Don retired early in the year.  Mark and his wife Joyce incorporated the company as Denzler Seeds, Inc.  In 1997, a seed processing facility was purchased.  Steady growth and facility improvements continued over the next decade.

In 2009 Denzler Seeds, Inc. purchased Bird Hybrids of Tiffin, OH.  Also, in 2009, Denzler Seeds, Inc. created a new seed brand, 1st Choice Seeds.  In 2012 the company relocated its headquarters to Rushville, Indiana where it operates out of today.

The foundation of putting customers first has provided our company with great success over the years.  This year Rush Seeds® is beginning as a web-based brand of Denzler Seeds, Inc.  Rush Seeds® is positioned to address the changing patterns of how seed is purchased.  What is not changing is the founder’s commitment to put customers first and provide high quality seed, genetics and traits at a fair price.

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